"Wobbles the Mind" (wobblesthemind)
12/25/2016 at 09:00 • Filed to: Mercedes
0
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"Wobbles the Mind" (wobblesthemind)
12/25/2016 at 09:00 • Filed to: Mercedes | 0
| 6 |
Im forecasting an 80% chance of you not knowing what to call that new Mercedes in front of you in 2018. But if you will follow me into this rabbit hole I’ll help you get a headstart on what Mercedes is about to do with AMG. Come fam, let’s rustle some chimneys.
*Before you start I would like to recommend you go have a quick glance at the Mercedes line-up. Can list the S550, S600, S63, S65, Maybach S550, and Maybach S600 in order of pricing? Can you tell why the upcoming Maybach S650 Coupe is a “650” and not a “600?” Think about how often you see the “AMG” styling on the cars versus the “Luxury” styling. When the
This is an E-Class
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Mercedes “-Benz” vs. “-AMG” vs. “-Maybach”
All products utilizing
efficiency-focused diesel, hybrid, plug-in hybrid, electric, or other alternative power sources
will be under the banner of
Mercedes-Benz.
All products using
performance-focused gasoline and hybrid/electric powertrains
will be under the
Mercedes-AMG
branding.
Mercedes-Maybach
will be a luxury and technology spec added to top level AMG powertrains.
In this way Mercedes “-Benz” denotes efficiency and driver technology , Mercedes “-AMG” denotes performance , and Mercedes “-Maybach” denotes the full shabang of luxury (especially driver focused amenities and technology).
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Mercedes-AMG Model Designations
AMG 4-Cyl models under 300 hp will receive numbers 30 and 33.
AMG 4-Cyl models over 300 hp will receive numbers 40, 43, and 45.
AMG 6-Cyl models will receive numbers 50 and 55
AMG 8-Cyl models will receive number 63.
AMG 12-Cyl models will receive number 65.
All current gasoline models will be converted to this scheme, moving away from Mercedes-Benz brand and into the Mercedes-AMG subbrand. This means your Benz C300 would become an AMG C33. Why not AMG C30? Because there is one more performance gas engine below the current C300. Imagine the following:
AMG 30-Class
AMG 30 - 2.0T I4 rated 200 hp / 250 lb-ft.
AMG 33 - 2.0T I4 rated 250 hp / 275 lb-ft.
AMG 40-Class
AMG 40 - 2.0T I4 rated 300 hp / 300 lb-ft.
AMG 43 - 2.0T I4 rated 350 hp / 350 lb-ft.
AMG 45 - 2.0T I4 rated 390 hp / 380 lb-ft.
* AMG 45 S - 2.0T I4 rated 410 hp / 410 lb-ft.
AMG 50-Class
AMG 50 - 3.0T I6 rated 400 hp / 400 lb-ft.
AMG 55 - 3.0T I6 rated 450 hp / 450 lb-ft.
AMG 60-Class
AMG 63 - 4.0T V8 rated 500 hp / 510 lb-ft.
*** Maybach 500 - 4.0T V8 rated 500 hp / 510 lb-ft.
AMG 63 S - 4.0T V8 rated 570 hp / 550 lb-ft.
*** Maybach 550 - 4.0T V8 rated 570 / 550 lb-ft.
AMG 63 R - 4.0T V8 rated 620 hp / 630 lb-ft.
AMG 63 RS - 4.0T V8 rated 690 hp / 640 lb-ft.
— “Black Series” to be very exclusive track editions. —
AMG V12-Class
*** Maybach 600 - 6.0T V12 rated 600 hp / 650 lb-ft.
AMG 65 - 6.0T V12 rated 650 hp / 710 lb-ft.
*** Maybach 650 - 6.0T V12 rated 620 / 730 lb-ft.
Have a look at any gas-only Mercedes model (including SL-, CL-, and GL-Classes). Whatever power figure the car currently makes will end up being renamed and moved to something similar to this list. Yes, this means the current GLE 63 would gain 20 hp and become the future GLE 63S. If you’d like me to name a model lineup make a request in the comments.
The attritubutes you consider as essential to being a “Mercedes” will be present in all the subbrands. The -Benz part will mean you are getting something tech focused (focused on driver assistance, ride sharing, and efficiency). Again, any power source outside gas-only or performance-hybrids will be denoted as a Mercedes-“Benz.” The -AMG subbranding will be the personality and performance of the group while retaining the attributes of the parent “Mercedes” brand. The -Maybach mixes both together so that you end up with -AMG power plus -Benz technology plus an exaggeration of the “Mercedes” brand attritubutes.
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This is part of my continuous series of brand speculations. I promise I’ll write a post relatively soon explaining the evolution to consumer perceptions and how automakers will need to react if they wish to keep relevance. It’s a huge subject that I think everyone here will enjoy. Until then though, if Mercedes doesn’t separate their subbranding in this way RIGHT NOW, then they are going to lose all of the ground they gained over the last 2 years.
*I’ll do one of these for BMW as well, don’t worry...err, perhaps feel free to start worrying?
404 - User No Longer Available
> Wobbles the Mind
12/25/2016 at 09:06 |
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So in other word all the Germans are moving to PR ratings.
https://en.wikipedia.org/wiki/Performance_Rating
Maybe someone should reintroduce iCOMP indexes, with 1 being the performance of a brown diesel manual wagon.
https://en.wikipedia.org/wiki/ICOMP_(index)
bobkustofawitshz
> Wobbles the Mind
12/25/2016 at 09:25 |
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God I hate branding. Why the fuck does everything have to be its own brand these days? Anyway, I think you’re on to something, based on recent observations of MB marketing and naming conventions, although I really wish they wouldn’t. Not to mention that (with the exception of the GT) every AMG model is a high performance version of a standard Mercedes.... it’s a Mercedes-Benz first and foremost, not a “Mercedes-AMG.” So I’d rather keep things simple, with AMG and Maybach as exclusive trim levels, not separate brands. I had to LOL after hearing the announcer in a recent MB commercial have to spit out something like “the new Mercedes-AMG C63 S Coupe”... what a mouthful! Fuck their branding nonsense, I’m still calling it C63 AMG.
Vítor
> Wobbles the Mind
12/25/2016 at 09:40 |
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The S650 Maybach Coupe is named like that because it uses the S65 AMG engine instead of the S600 engine, like the normal S600 Maybach. The Maybachs don’t use AMG engines, with the exception of S650. The S500 Maybach uses the S500's (S550 in the US) engine, not the S63 engine
Steve in Manhattan
> Wobbles the Mind
12/25/2016 at 10:24 |
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My car was a 300D. You could also buy a 420SEL - 4.2 liter V8, S Class, fuel injection, longer body. WTF was wrong with that?
awmaster10
> bobkustofawitshz
12/25/2016 at 12:38 |
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Makes sense for companies like hyundai to have genesis, and even for honda to have acura etc. but i cant imagine why MB would need an even higher luxury or performance branding under their wing.
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awmaster10
> Wobbles the Mind
12/25/2016 at 12:40 |
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Remember back in the day when:
Gs300: 3.0 Lexus Gs
gs400: 4.0 Lexus Gs
Is300: 3.0 Lexus IS
E330: 3.3 Mercedes E class
330i: 3.0 BMW 3 series
Etc. etc. etc.